An “explanation animation”, or an “explainer”, is a great solution to explain what your company or product does in a short time, no longer than 60 seconds. It's usually located on the home page of your site and does much of the heavy lifting for your marketing and sales communications.
An explanatory animation is meant to be viewed by people who are interested in your offer. The call to action is often more than just visiting a website, because your audience is probably already interested in what you do. It can be “sign up here” or “book a call now.” An explanatory video can boost sales in a less “salesy” way. It can also be used as organic social media marketing to pique someone's interest enough to visit your site for more information.
Explanation videos can be used for B2B and B2C communication. In addition to explaining your product or service, they also create a strong impression of your brand. The visual style, choice of music, and voice-over artist tell the viewer so much about your brand's personality. With the right explanatory video, you can really connect with your target group. For example, explainer animations are an essential part of every company's marketing toolkit.
If you have a technical product or app, your explainer video can show the audience the user interface so they can get a clear idea of the product. It can even go into detail about exactly how some features work, known as a “walkthrough”. Some companies opt for a series of explanatory animations in the form of a “how to” video guide. These can be particularly useful in significantly reducing the number of contacts with your technical department or customer service, freeing up your team's capacity.
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